Ever felt out of touch with reality? Or do you feel like the wheels on your life are spinning out of control?
Regain control by thinking about the following ideas from Dolf Zillmann and Jennings Bryant in their book
Selective Exposure to Communication:
In the caveman times, humans had to physically pursue anything they wanted exposure of. For example, they had to swim, run and climb to get anywhere and to see anything. Now-a-days, all we need is an armchair and a television and we can be transported to any event in the world without moving an inch. This selective exposure is enough to make anyones head spin..
But what about the external stimuli we are constantly being bombarded with? The advertisements, sounds and rules we face everyday that we don't actively seek but happen to us anyway? Herein lies the area of our lives that we can't control. For some people, the extra attention from salespeople is welcomed. For others, it's not!
So how do we maintain a happy medium between the two? How do we control the external stimuli as well as we control the selective exposure? Well we can't! But the interesting fact is that naturally humans are doing this subconsciously. And the millions of stimuli we receive every minute could be affecting us a lot more than they do now. We have evolved to handle these ambushes and will continue to scrutinise everything we choose to expose ourselves to, and everything that manages to get through our perception barriers.
So when you feel like life is running 100 metres ahead of you, take a moment to sit down and choose what to watch on television and remember how much control you have at that moment of what you expose yourself to.